| Drake Software Leads Tax Preparation Category
in The CPA Technology Advisor’s Readers’ Choice Awards
EDITOR’S NOTE: Drake Software has a loyal and committed following among
users, and this was reflected in the recent Readers’ Choice Awards conducted by
The CPA Technology Advisor magazine, a leading accounting profession trade magazine published by Cygnus Business Media. Here’s an excerpt from Technology Editor Isaac M O’Bannon’s story:
From their favorite tax preparation program, the core of many tax and accounting practices, to other systems they use in their practice to service clients, as well as the programs they favor their clients using in their businesses, the Readers’ Choice Awards have proven to be an extremely popular outlet for professionals to have their opinions recorded. And there were a few surprises among the results . . .
As the results show, some of the brands and companies have extremely loyal user bases that actively evangelize the systems they use. This occasionally resulted in products or services receiving a larger percentage of votes than their market share actually supports. But what a wonderful predicament! Keeping customers satisfied is crucial to any business, whether a professional tax or accounting firm, or a software company that makes the systems those professionals use. Actually keeping your customers happy to the point where they will actively promote your product . . . well, that’s going above and beyond, and it deserves recognition.
The best example of a vendor “going above and beyond” is Drake Software, which won the tax preparation software category even though it holds less than 10 percent of the market. Even when competing with the giants, the company excels at maintaining happy and actively involved customers . . .
We’re grateful to all the users who supported us in the Reader’s Choice Awards. Thank you! It makes us all the more determined to continue to provide our users the best possible products and services.
Insight: Tax preparation is definitely still the bread and butter of the profession, with more than 92 percent of voters reporting use of a professional tax preparation system. In our subjective polling of “favorite” programs, Drake had just over 35 percent of the votes, while the two professional tax product lines of Drake’s top competitor had nearly 30 percent of the votes. Actual usage of tax programs by professionals shows this competitor has more than 45 percent of the market, while Drake actually has less than 10 percent. This shows Drake has a very loyal user base that is driven to support the vendor and recommend its programs.
From October 2007
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